She’s baaaaack! New York’s first lady of graffiti and streetwear veteran Claw Money comes back furious with her new Spring/Summer 2010 collection. With her signature Claw symbol taking centre stage on the majority of her designs you can thank your lucky stars Ms Money knows her market. So many streetwear labels have unfortunately been stuck with less-than-desirable iconic logos that have either been rehashed, re-upped or revived to keep up with the times, but Claw has stuck to her guns and kept the same trademark Claw sign since she began spraying walls in the late ‘80s – and dammit, why wouldn’t she. One look at that three-pronged paw and you know you’re about to kit yourself out with some truly quality, cutting edge product.
It’s a testament to her solid reputation that each season Claw improves with age. Keeping it crisp and cool with oversized singlets, sexy ass leotards and steam-boat leggings, Claw has a knack for laying her magic paws on every piece she touches. As she states, this collection is “a girly collection inspired by hot, carefree days in NYC and local girls who love long summer nights, city escapades and getting high on fashion.
Sexy, casual, sweet and tough, the S/S 2010 collection spreads love as only Claw can. With graphics that range from tonal hearts to slumber party snacks, a ‘PMS’ tanktop and a ‘Cramping My Style’ ovary tee, the line brings sugar and spice for fashionistas and feministas alike.” You can cop the collection online now here!