Exactitudes

Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek were inspired by a shared interest in the dress codes of various social groups and have systematically documented some of these identities over the last 13 years.

They call their series Exactitudes: a contraction of exact and attitude.

By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people's attempts to distinguish themselves from others by assuming a group identity.

#96 Cassettes Gang


#90 Geeks


#14 Moroccies (ps. My Dad used to own one of these jumpers. We banned him from wearing it.)


#18 Mohawks


#43 Bundaboys


#19 Vagabonds


The concept is amazing because the contradiction between individuality and uniformity. There are 96 in total, I recommend you go take a look.

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