And the first lucky advertiser to (officially) score a solo Jonsi track for their flash new commercial is... Dulux. Sorta. The famed house of paint has joined forces with a few other less well known multinationals on "a mission to spread colour all over the world" as part of their Let's Colour Project. Why? No idea. Can they be trusted? What is in this paint exactly? Is this two minute orgy of motion-controlled time-lapse photography actually a deviously hypnotic propaganda tool that will lead us into an illegal World War Hue? Or have I sniffed too much paint?






Looks like Dulux already struck the defenseless Barbados in this cliché-tastic clip for the 90s-a-go-go "In My System" by Tinchy Stryder. Tinchy points at the camera with the best of 'em here. Watch and learn...





This is what Parklife in Manchester, England, looks like when it's being used as a handy promotional backdrop for the rather lovely "I Need Air" by Magnetic Man (download July 25th, 12" on 26th). Notice the lack of sun. Still need shades though, obviously...






Did it really take this long for someone to claim the first music video shot on an iPhone 4? Well, if so, congrats to Flakjakt from Canada who finally stepped up with this historic (?) video for for single "Cascades". The Winter Olympics, now this? Canada's really punching above its weight this year. Well done, director Marty Martin. And, more importantly, well done Canada. I actually shot the first feature-length porn musical on an iPhone 4 last week but then some bastard nicked it on the bus. If you're out there, bastard, please post it online so that I may claim my place in the history books. Ta.