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Girls Aloud - 'The Promise'

Monday, September 29, 2008

For all their record breaking chart success, and their boasts of being heavily involved in the songwriting, Girls Aloud have never been known as 'video vanguard' type artists.

They usually cap the budgets pretty low and shoot them in one day - a major headache for any crew when the girls don't appear on set until mid-afternoon, after hours of wrangling over wigs and makeup.

The rule is usually to give them very little to do - just in case.

So, the video for new single "The Promise" could very well be their "Express Yourself" or "Can You Feel It" moment.

Gasp - as you witness 'the Girls' perform in more than one location!

Down a shot - as you realise they are wearing more than one outift!

Take to your bed - as the enormity of decent photography and that red wig hit you!

The song itself is another Xenomania production and comes from from their upcoming fifth album.

This being 2008, however, they've all backed gingerly away from their electro boombox whatnots and dusted down the instruments they were forced to play at school.