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Cadburys Gorilla Remixes

Monday, September 08, 2008

The agency behind the drumming Dairy Milk Gorilla has premiered a new version of the 'cult' commercial on UK TV screens. 

The original Phil Collins hit  was seen by 10 million people on YouTube after it first premiered during last year's Big Brother final there.

Debuted on Friday night during this year's Big Brother final was this...



It doesn't have the same impact now of course, but Bonnie Tyler will still be hoping for the same kind of rejuvenated sales Phil Collins enjoyed when the original was first shown.

Fingers crossed for Bonnie.
She's not an asshole!


The new version is a response to the "hundreds" of home made 'remixes' that immediately started to spring up online in the wake of the original.

Some work...



Some don't...



The entire 180 second commercial break was taken up by this new Gorilla spot, and a remixed version of the expensive follow up, which orignally looked like this...



...but on Friday was 'remixed' into this...



Is this a cool way to interact with consumers, or gluttonous cheapskatery on the part of the chocolate maker?

Vote with your wallets!




Reader comments (1)

arielamazing Royalty arielamazing ON 09 Sep 2008 09:34:53AM Best gorilla ever.

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